Essay on The Handmaids Tale as a Warning to Society -- Handmaids Tal

The Handmaids Tale as a Warning to Society   Margaret Atwoods renowned science fiction novel, The Handmaids Tale, was written in 1986 during the rise of the opposition to the womens liberationist movement. Atwood, a Native American, was a vigorous supporter of this movement. The battle that existed between both sides of the womens rights issue inspired her to write this work. Because it was not clear just what the annihilate result of the feminist movement would be, the author begins at the outset to prod her reviewer to consider where the story will end. Her purpose in writing this life-threatening satire is to strugglen women of what the female gender stands to lose if the feminist movement were to fail. Atwood envisions a society of extreme changes in governmental, social, and mental oppression to make her point.   early on on it is evident that the authority of this society has been changed from a theocracy to a totalitarian government. The first sentence reveals th at the current living quarters of the main character, Offred, are primed(p) in what had once been the gymnasium (3). The narrator recounts the past fifty years in this place from felt skirts of the fifties to the green spiked hair of the nineties. thusly she turns to describe its transformation into what resembles an army barrack but is actually functioning as a kind of prisoner of war camp. In these few wretched sentences, Atwood has described the conditions of a place called Gilead, which is located in what used to be called the United States. In chapter four the author reveals that the current government is waging a war against the church. This is evidence that this society has shifted away from recognizing God as its supreme authority. The narrator then mentions that church song... ... the past, Offred continues to hope that her husband, Luke, is still alive. She reveals this as she observes the bodies hanging at the argue and comments that she feels relief because, Luke wa snt a doctor. Isnt (44). Not only does she defy the system be refusing to accept this society as the end of all things, but she also persists in hoping that she will someday awaken from this nightmare and things will be the way they used to be.   The ending of the novel is intentionally lacking direction because the author wants the reader to ponder its ending. Were it not for the fact that we, the readers, know that Offred lives to tell her story, we would be left like the people of Gilead, without hope. However, Margaret Atwoods point is that just as naturally as a caterpillar weaves its cocoon to grow wings and fly free, so to must the wings of women be.  

Essay --

many another(prenominal) people here in America are unflagging and resourceful, but an insecure economy evict have a long-lasting effect on a diverse group of people. One of the greatest manifestations of this is the inability to consistently afford a healthy diet. In a report by done by researchers in the U.S. Department of Agriculture, in 2011, 14.9 percent or 17.9 million people in America were food insecure (Coleman-Jensen, Nordic, Andrews, & Carlson, 2012). Although some different organizations such as the Supplemental Nutrition Assistance Program, or the pull food stamp program has set out to eradicate hunger, by giving assistance to low income participants, to help them afford food, it does still exist in many different peoples lives, at one point or another. While many other underdeveloped countries have harder times with hunger, many of them, due to socioeconomic difficulties, hunger still causes many problems for different people in America. Hunger, by defini tion is A feeling of discomfort or failing caused by lack of food, coupled with the desire to eat (Oxford dictionary, 2013), and is usually a direct result of poverty and the ability to afford food. Although hard to believe, hunger is an print that is very sensitive to many people here in America, because it signifies shame to many, from a social standpoint. But statistically, having the national median income of roughly 53,000 dollars annually (United States nose count Bureau, 2013), shows that the economy can be very burdensome to many people sometimes, with having added expenditures, like cable and cell phone bills along with your daily gas, electricity, and water bills, and can sometimes overwhelm some people and leave them with empty pockets. For example, Mississippi... ... Poverty is known for having some well noted, negative outcomes to those dealing with the issues they are facing. at that place are many who suggest, that being poor causes people to commit crimes eith er out of desperation, or bad-mindedness, some people are thought to break the law. Many people ignorantly assume that criminal activities are some ways poor people in urban areas, survive, and that the underprivileged people are the of import cause of the majority of crimes. While there are higher instances of crimes in urban areas, it is only because there is a much larger population compared to that in rural or suburban communities. The Federal Bureau of Investigations data consistently shows a steady decline in all major criminal activities since the 1990s, chiefly due to, more structure in both the law and police systems in America (Federal Bureau of Investigation, 2010).

Sam Bass :: essays research papers

Spencer Nottingham                                          11/25/99Language Arts                                              Per 8Sam Bass                    Two Column notesLocation Guardians                    Biographical discipline      Sam Bass was born in the t declare of Mitchell Indiana on July 21, 1851.     Later Bass Moved to the state of Texas where he took up the business of track robbing     Sams parents died when he was a youth, his mom Jane, in 1861, Dad Daniel, in 1864.     Sam and his Twelve siblings moved in with relatives. Poor Sam was sent to his uncle David L Seeks whom divest Sam of a proper education and made him work on the farm when he was old decent.     While working as a teamster at the age of eighteen he drove a herd of cattle to Denton Texas and stayed working for the local Sheriff, WF "dad" Eagan.      When Sam saved up enough money he bought a prize winning horse that won him enough money to quit working for Eagan.     With the money he had Sam started change integrity with the "rowdies".     One day Sam And Underwood, one of the "rowdies" bought melons from the local store, and in an attempt to slice his Bass dropped the melon causing two blacks to turn around and view at the men. Bass and Underwood started throwing stones at them and were chased o ut of town by the sheriff and from then on Bass was known as an twist.     As an outlaw Bass formed a gang made of four men Tom Nixon, Bill Heffridge, and Jim Berry. The Gang would rob stagecoaches but when the money got low they operose      on cooks     The Bass gangs first big train strike was on a Union pacific carrying money from Wells Fargo going west. The gang boarded the train at a water stop in Big Springs Neb. On Sep. 19, 1877, taking more than $60,000 in newly minted twenty- dollar gold pieces, an additional $1,300 from passengers, and $450 from the dismount car. Following the robbery Basses first gang split up and most of the gang was captured bu lawmen save Bass.     When the first Bass gang split Bass smooth an new gang of Frank Jackson, Tom Spotswood, Henry Underwood, Tom Johnson, and the Traitor Jim Murphy who would later betray Bass and set Bass up for his, Jim Murhys own advantage. They started on stagecoaches too but when the take was only $43 dollars they swore to concentrate on trains.     There were many robberies before the one that would turn the gang upside-down.

Alcoholism - No Easy Solution Essay examples -- Argumentative Persuasi

Alcoholism - No Easy SolutionMike Brakes Needed A License to Drink is a well- written essay that covers the serious issue of alcoholism and goes on to offer a creative proposal to solve the situation. Brake addresses alcoholism as a elementary public health-problem which holds merit, considering Brake sites alcohol is the cause of 19,000 auto fatalities each year. To remedy these preventable fatalities, Brake proposes to institute a national system of licensing with appropriate penalties for violators. He goes on to say that these licenses should be issued the same way as drivers licenses. An applicant would have to read a manual, and take a written exam which would include questions such as How many drinks would it take to intoxicate a 150lb man? and What is the penalty for drunk driving? After passing the written test applicants would be issued a drinking license that would be required for buying any alcoholic drink. Brake bases his credibility on the tragic ill-timed loss of f our family members due to alcoholism which he refers to as a deadly disease (Brake 135). And although it would never be acceptable to wish such scourge on anyone, the misfortune is not enough to qualify a person as an expert. Brake presents strong family values and plays into the readers compassion for love ones. Brake also spent two years working as a counselor in a chemical-dependency treatment center, where he gained first lapse experience working with a young man who passed out while smoking and a nurse who lost her license and became a prostitute. However he mistakenly forgets the patient explanation as to why a young man who passed out while smoking and a nurse who turned prostitute, is pertinent to the problem of alcoholism. If ... ... can not present a legitimate argument, second alcoholism is not a disease and so each person must(prenominal) find it in themselves to stop, or they have family that really loves them and help them stop. Third it would cause to a greate r extent problems then it is solving, and finally it would cost the general public more money then it is worth.Works Cited. Brake, Mike. Needed A License to Drink. The Genre of Argument. Ed. Rosenberg. Boston, MA Thomson Heinle, March 14, 1994. 135-136.Falcone, Timothy J. Alcoholism and Drug Addiction FAQs Saint Jude retrogress House. 19 April 2004. Online. Internet. 19 April 2004. Available http//www.soberforever.net/FAQ1.cfm.National Highway Traffic Saftey Administration. Operating Administrations, U.S. DOT FY 2005 Budget in Brief. 19 April 2004. Online. Internet. 19 April 2004. Available http//www.dot.gov/bib2005/admins.htmlnhtsa.

Mobilizing a Nation: America’s Entry Into World War I :: United States History Historical Essays

Mobilizing a Nation Americas Entry Into World War IWorks Cited Missing Woodrow Wilson delivered his now-famous War Message to Congress on April 4, 1917. Four days later, Congress declared war and the United States became a formal partner in the war to end all wars. As the Wilson arrangement was to discover, however, declaring war and making war were two very different propositions. The former required only an abstract statement of ideals and justifications and a two-thirds Congressional majority the latter(prenominal) required the massive mobilisation of virtually every sector of American society - military, industrial, and economic, as well as public opinion. The Wilson institution sought to live up to this daunting task in two concomitant and interdependent fashions. First, it undertook an unprecedented assumption of federal control and regulation. The federal political science established an array of bureaus and agencies empower with sweeping pow ers to regulate the nations economy and industrial production. Furthermore, it passed a series of laws designed to support these agencies and to stifle what it deemed subversive antiwar opinion and activity. Second, and of equal importance, the administration appealed to the publics patriotism and sense of civic responsibility, effectively encouraging volunteerism in both the public and private sectors. Each of these tacks was bulwarked by a distributive dose of pro-war regimen propaganda. In the end, in terms of raising an army, mobilizing the economy and influencing the outcome of the war, the administrations mobilization efforts were largely successful. However, there were significant consequences to the governments actions, most acutely in the realm of civil liberties, both during and in the aftermath of the war. One of the earliest examples of federal muscle in wartime mobilization was the passage of the Lever Act in August 1917. The act gave the president t he power to regulate supplies and prices of food and fuel by creating two new government agencies the United States Food Administration and the United States Fuel Administration, headed by Herbert Hoover and Harry Garfield, respectively. Hoover and Garfield operated with virtually unlimited power and used the implicit scourge of federal nationalization to regulate prices and cajole producers into increased production and conservation (Zeiger, 72).

Mobilizing a Nation: America’s Entry Into World War I :: United States History Historical Essays

Mobilizing a Nation Americas Entry Into World War IWorks Cited Missing Woodrow Wilson delivered his now-famous War Message to Congress on April 4, 1917. Four days later, Congress declared war and the United States became a formal accessory in the war to end all wars. As the Wilson judiciary was to discover, however, declaring war and making war were two very different propositions. The former required just an abstract statement of ideals and justifications and a two-thirds Congressional majority the latter required the massive mobilization of virtually every sector of American society - military, industrial, and economic, as well as public opinion. The Wilson administration sought to accomplish this daunting task in two concomitant and interdependent fashions. First, it undertook an unprecedented assumption of federal control and regulation. The federal government established an array of bureaus and agencies endowed with sweeping powers to define th e nations economy and industrial production. Furthermore, it passed a series of laws knowing to support these agencies and to stifle what it deemed subversive antiwar opinion and activity. Second, and of equal importance, the administration appealed to the publics patriotism and sense of civic responsibility, effectively encouraging volunteerism in both the public and private sectors. Each of these tacks was bulwarked by a pervasive dose of pro-war government propaganda. In the end, in terms of raising an army, mobilizing the economy and influencing the outcome of the war, the administrations mobilization efforts were largely successful. However, there were significant consequences to the governments actions, most acutely in the realm of civil liberties, both during and in the moment of the war. One of the earliest examples of federal muscle in wartime mobilization was the passage of the Lever Act in August 1917. The act gave the president the power to regulate s upplies and prices of food and fuel by creating two new government agencies the United States Food Administration and the United States Fuel Administration, headed by Herbert make clean and Harry Garfield, respectively. Hoover and Garfield operated with virtually unlimited power and used the implicit threat of federal nationalization to regulate prices and cajole producers into increased production and conservation (Zeiger, 72).

Ground Water in Dhaka City Essay

Dhaka is the capital city of Bangladesh which has a population of closely 12. 5 millions and its population rate is over 5%. Projected population is about 22 million by 2025. Dhaka is now the 7th largest populated city in the area and it is anticipated that Dhaka will be the 2nd largest city in the world by 2020. This city is full of problem and one of the major problems is pissing crisis. Although Bangladesh is rich in water resource, but there remains lack of safe water. The cities in Bangladesh are the centre of employment, communications and development.So, people are speedily migrating in these cities from rural areas place putting additional pressure on the infrastructure and water resources. For this huge population in Dhaka city, water consume is also huge. And maximum portion of this greater demand is fulfilled by ground water. The daily requirement of water in Dhaka city is about 200 crore liters while WASA supplies 180 crore liters, leaving a shortage of 20 crore lit ers. Out of this 180 crore liters of water, 154. 50 crore liters of water are supplied from ground water.All almost 85%-87% of water is supplied from under the ground and of them are from surface water. To supply this massive amount of water we need to extract a lot from the ground. terrestrial demand for water is increasing and we are adding new pumps. In 1998, there were only 243 water pumps to lift water in 2004 it was 440 but now it is 560. to each one of the pumps lifts 3,000 liters of water in a minute. And this is also making some problems. For this heavy extraction water level is going down rapidly.In some statistics I have found that the level of underground water has dropped down to 61. 18 meters. The average rate of decline of water level varied from 1 m to 2. 50 as the report of DWDB. Ground water depletion situation is severe in the central part of the city compare to the areas close to river bank, says DWDB. If this continue to fall then in future it will be hard t o lift up underground water. Moreover, the increasing number of pumps and subsequent depletion of groundwater table increases the risk of disasters bid landslide, subsidence and earthquake.

How is 1984 terrifying? Essay

This brings in the relationships between Winston and Oi Brien. At first, they seem to concord taken to each other, but in the end we find push through that Oi Brien double-crossed Winston and that he couldni t trust someone he thought was his friend. The fellowship did non want great deal to trust or have feelings for one another. A perfect example is, in the ministry of love, where a chinless man dropped a piece of bread for a starving fellow inmate. The man (who dropped the bread) was immediately punished, by being beaten until he bled. A normal person, in the starving inmateis positioni would have felt indebted to the man, as he was punished for act to feed him, but moments after guards came in to take the inmate who was given the bread immediately betrayed the man who gave him the bread. Telling the guards to take him (chinless) to room 101 instead. This would have surely pleased Big Brother, as the eradication of friendship would be the societyi s main goal. When the requ est was not replied, the man pleaded that they rather slit throat of his wife and all his children than send him to room 101. This man was betraying his own family members.This would have pleased Big Brother. People came to the conclusion that one could not trust anybody in fear that they would report them to the thought police, where one would be vaporised. This was true when dealing with peoplei s families. In the ministry of love when Winston meets Parson who tells him how his daughter betrayed him when she heard him talking of overthrowing the party in his sleep. Other families were destroyed by the loss of respect between parents and children. People were refusing to obey their parents, as Big Brother encouraged them to do.The relationships between lovers were in like manner controlled by the party, as they annihilate all the pleasures and desires of having sex and even promote artificial insemination. The party did not like sex as when two people share the experience they beg in to love each other. The party then begins to put negative thought behind the idea of sex. This is garnishd during the two minutes that Winston describes Julia as sexless. During the relationship, Julia and Winston have to meet in secret. When they meet in secret from directions passed to each other on a note, so the prying eyes of the Telescreen do not catch them.This is particularly scary as nowadays, love is seen as a beautiful thing, not a secret affair. The last and final howling(a) aspect of nineteen eighty-four, is the idea of all the fountain that Big Brother holds. Big Brother is a dictator with so much power that he is adequate to make people love him and fear him all at the same time. He controls them. The most dangerous thing about it is that Orwell does not strongly tell us whether or not Big Brother exists as he is Hitler, Stalin and Lenin all rolled into one, this time unstoppable, making it more unfeigned to readers as these are real people.Orwell believed t hat there would be a communist leader that would practise capitalism and still rule. This is exactly what Big Brother did. Orwell blends the terrific aspects that the people experienced of communism and capitalism in his portrayal of Big brotheri s totalitarianism. Orwell describes the situation of the people in great detail when he wrote the commentary of the lives led by the people. Although the conditions were very poor, The party convinced people conditions fourty years ago, conditions were worse and that Big Brother was improving things.Day and night, the Telescreen bruised peoplei s ears with news and nurture of how people were better off than people fourty years ago. i Because of all this propaganda making Big Brother seem like a God, Big Brother was able to scare people into hating the people that were a threat to the party. People like Goldstein. This was the reason of the two minutes despise. The two-minute hate was another example of the lack of individuality. each p arty member was forced to take part. During the two minutes hate, people were watched for signs of Unorthodox behaviour. In the event, Winston sees Julia.He then has fantasies about her. These fantasies, although full of hateful thoughts, illustrate the passion he feels for her, but the fact that he thinks of being with her in these horrible scenarios, shows the way that Big Brother is able to control feelings. What I convey is when one person lusts after another, they have fantasies of being together in a place they would describe as paradise. They do not want to cross them in horrific scenes. The amount of passion he feels for Julia makes him want to be with her, but because he cani t, he has built up anger and hatred inwardly him.The picture of Goldstein shown in these two minutes, conjures up hate for the people. This is important, as people like Goldstein and his followers, the proles, were the biggest threat to the party. The people saw the proles as outcasts and propagand a made the people hate them. This is similar to the propaganda Hitler used against the Jews in the late 1930i s, so the people are able to relate. It was easy for Big Brother to make the people do this, as the people could not remember what life was like without a ruler (like Big Brother) to tell them what to do.Big Brother eliminated the past by destroying records and rewrote it. People, especially party members could not have memories. They were completely under Big Brotheri s control. In conclusion there are many terrifying aspects, but none more terrifying than the other is. Each is terrifying in iti s own way and all point to the fact that most of these things did, could have, and could still happen. Orwell realised this and that excite him to write an account of the futurei which is what nineteen eighty-four was to him and others living in 1949.Although terrifying now, these things would have been more terrifying in 1949, because, the things Orwell described had happened to t hem in some form. For example, the threats of proletariat camps, them being told that the Jews (Goldstein) were the enemy, capitalist dictatorship. So this book would have been the terrifying reality to the people of that time. At the time this novel was written, the Russian revolution and World fight II was the reality and these things were happening in Russia. So in answer to the question, this novel would have been much more terrifying in 1949, because to them this book was real life.

Debate for the Constitution

When the U. S. constitution was made it there was a long debate over the ratification of the constitution. There were two sides in the debate, the Federalists, who were supporter of the new constitution, and were better, create than their opponents, and the Federalists had the support of the most respected men in the States, George Washington, and Benjamin Franklin. The other side of the debate was the Antifederalists, who opposed ratification although they werent as organized as the Federalists they did have some dedicated supporters.One major argument used by the supporters side in the debates over the ratification of the U. S. constitution is that there would be disorder without a strong primeval government. By 1787, most people were not happy with the articles of confederation. The farmers came to be debtors and revolts like Shays rebellion where happening. The Federalists argued that without a strong central government, more rebellions like Shays rebellion would occur.So they looked to the constitution to create a national government capable of maintaining order. According to document 1, in which the Massachusetts lookout man wrote that the United States needed to adopt the constitution to make a more efficient federal government, to help the farmers, and protect the American name and character. Also correspond to document 3, in which a letter written by George Washington to John Jay, where Washington agreed with Jay that the articles of confederation had to be corrected.Also Washington suggested that America needed a stronger, national government. In the end, the Federalists won but not without strong debates and arguments from the Antifederalists. One major argument used by the supporters side in the debates over the ratification of the U. S. Constitution is that there would be disorder without a strong central government. The documents supporting my answer were document 1, and document 3.

PriceLine Essay

The number of Internet users has multiplied manifolds in the past few years that wee influenced chore st reckongies across the globe. The go away industry in any case has undergone significant changes with companies utilizing online platform to reach out to millions of customers at a given point of time. E-commerce has emerged as the new-made market situate where locomotion package sellers provide remind serve well to customers looking for holiday packages, flight ticket bookings, hotel reservations and sight seeing trips.The online motivate industry has equipped the customers with approach shot to vast information related to travel plans, cost of tickets, options and alternatives available to minimize costs and confine more(prenominal) effective travel plans. This proves non only convenient to the customers allowing them to make better decisions but too restrains a lot of time in commuting to the local travel agent or making reservations on phone. The flexibility cr istaled by this mode of action has induced most people to venture online to book flights and make travel plans. The industry has witnessed widespread growth due to increasing consumer demand for online service.Many firms have entered the industry owing to the low cost of setting up virtual operations and increased market accessibility. equipment casualtyLine. com was one of the pioneers in this field owing to its remarkable fear mould Name Your Own Price that set the cash registers ringing for the company. Eventually many companies followed to adopt the demand collection business model to achieve increased sales and growth.Company everywhereview Priceline. com was founded in the year 1997 and is an online travel service provider with its headquarters in Connecticut, get together States. Priceline. om currently provides online travel services to over 60 countries in europium, America, Asia, Middle East and Africa. It operates under the banners booking. com an online hotel re servation service serving European markets, priceline. com an online travel booking service operating in United States, and agoda. com an online hotel reservation service in Asia. Additionally the company operates other travel websites that include travelweb. com, lowestfare. com, rentalcars. com and breezenet. com. The company also provides personal finance services that allege home mortgages, refinancing and home equity loans.Priceline. com offers its customers various alternatives to plan their vacations in a cost effective manner. The various services provided by the company allow the customers to save on their airline tickets, hotel reservation charges, renting cars, vacation packages and cruises. In addition to discounted prices and cost effective travel packages the company provides its customers with Name Your Own Price service that enables the customers to bid for tickets and reservations, car rentals and cruises at their own specified price that is accepted or refused b y the company based on booking availability.The company obtains tax on the margin between the customer paid price and the price paid by the company to the airlines, car rental agencies or hotels for bookings. Priceline. com soon grow to other theater of operationss of servicing including car rentals, hotel reservations, car sales, vacations packages, and cruises. The sales of the company increased from only US$ 35 million in 1998 to US$ 480 million in 1999.In the year 2007 the company reported a gross sale of US$ 4. 8 billion that was almost 45. 5 percent increase over the previous year sales (Priceline. om). Priceline The Business Model Advancing technology and rapidly changing business application scenario has made a deep involve on the way organizations are adopting innovative ways to reach the customers and increase profit margins. E-commerce is the latest business strategy that has provided greater competitive edge to industries across the globe. The online travel busines s is one of the most rewarding aspects of rising e-commerce applications. Consumers now do non need to visit the ticketing or booking office to make their travel plans.All they need to do is log on to the Internet and access websites that offer online flight ticket bookings, hotel reservations, car rentals and innkeeper of other travel related services such as arranging local sightseeing trips and avail special tour packages. Priceline. com is one of the pioneers in providing its customers with cost effective travel services introducing a novel approach to online travel sales.The business model Name Your Own Price became a huge hit with the customers and Priceline made headlines in the forthcoming years. Priceline. om was the brainchild of Jay Walker, an entrepreneur, who developed a new business model where the customers could bid their price for a particular product. The seller would then decide if he is ready to sell at that price or not. This model enabled the sellers to offl oad their old and excess stock at a discounted price. In 1996 this model was use by Jay Walker to an airline industry where unsold extra seats were sold off to customers at a discounted price. This formed the origin of an Internet-based software give ear your own price ticketing service for airlines.Customers primed(p) bid on tickets for specific destinations of their choice. Priceline would match the available airlines bookings for the specified destinations and decide on accepting price bids placed by customers. The company discarded requests for unreasonably low prices quoted by customers. Moreover, the customers had the limitation of choosing airlines, exact time of travel and if needed, take a connecting flight. This business model was not readily accepted by major airlines since they had plans of launching their own website services.Walker had entered into agreement with only two partners TWA and America West. Priceline. com was launched in April 1998. Initially the company go about losses and but in August 1998 the company signed agreement with one of the major airlines Delta, and this turned the fortunes of the company. Other airlines followed suit and the companys business model gained rapid acceptance among the consumers. There are three steps to PriceLine sales strategy online using the Name Your Own Price model.The website collects consumer demand for a specific product or service at a desired price level. The company then communicates this demand to the available sellers database and decides on a specific dealer who is willing to sell at that particular consumer-mentioned price. Once the seller agrees to sell at that price, the company communicates this offer to the consumer who finalizes the sales process. In case the consumer does not respond to the offer within a specified time period the offer is declared null and void. Company Growth StrategyThe companys management has ambitious growth plans for the future and is focused on growing and e xpanding to new emerging markets in Asia and other corners of the globe. The company is experiencing extraordinary growth rate and this is evident in its positioning in the Top 50 hot growth company list on the Business Week magazine. Jeffrey H. Boyd, president and tribal chief Executive Officer of Priceline claims Internationally, we believe that our wide geographic reach, new market initiatives and big inventory are providing sustained impetus for growth.We believe that in the United States, our value positioning and brand promotion through offline and online channels is driving above-category growth rates in an uncertain economic environment. The Name Your Own Price business model launched by PriceLine became the stepping stone to success. The company adopted this model effectively in the travel bookings industry and then re-applied this theory to other constituent of customer service that included financial mortgages and car sales.PriceLine has evolved as a reputable brand in the past few years in the area of online travel bookings. The company utilized this brand name to promote franchisees across various geographic regions. The market working out strategy through appointing licensed operators to offer similar kinds of services to customers using their business model was very effective. Richard S. Braddock, the CEO and chairman of PriceLine had stated We believe that priceline. com has the two most important ingredients in place to make our travel growth strategy a success.One is our industry leading travel brand and the other is our customer franchise, which provides a steady norm stream of 4 million visitors who come to priceline. com each month looking to make travel purchases. Prompt query processing and customer service is other area of marketing and sales strategy that is emphasized by the company management. The effectiveness of travel booking companies is measured by their capacity to provide host of cost effective travel packages and promp t customer servicing.Ron Rose, the Chief Information Officer at PriceLine observes in priceline. om Our goal is to lead the industry as a world class customer-centric company, with an infrastructure that delivers the best, personalized customer service experience is absolutely fundamental to our companys long term success on the Internet. PriceLine started its initial operations with airlines ticket booking services and the wide popularity and acceptance that their business model experienced during the first few years prompted them to move to new areas of operations related to travel market. The online booking of airlines services was extended to hotel reservations, car rentals, vacation packages and cruises.The number of sellers associating with PriceLine. com also increased owing to their rapid market expansion and growth strategy. Major airlines, hotels, car renting agencies and cruise companies entered into agreement with PriceLine to meet the growing consumer demands. PriceLin e has adopted aggressive outdoor advertising and online advertising campaigns to generate interest group among potential consumers on a global home. It has set up physical locations at strategic market locations to increase accessibility and provide a more effective customer service.This step was taken to attract customers who are not Internet savvy and prefer to transact offline. Technology The launch of the Internet applications and e-commerce in the 1990s made a deep tinct on the business world. E-commerce business models revolutionized the way businesses are conducted today leading to increased opportunities that challenged traditional business outfits to accept new challenges. Low cost operations business models made an entry equipped with technology that had extensive global reach and the potential to generate higher profits.The appropriate use of this technology in the online travel sales business provided Priceline with an edge over its competitors. It became a leading se rvice provider in the industry owing to the ways it enabled its customers to save on their airline tickets, hotel reservations, rental car bookings, vacation packages and cruises. The company applied an innovational search technology, TripFilter that allowed the travelers to narrow their searches and bring on their own travel packages that were most cost effective using the lowest price booking services offer.Application of e-commerce technologies and applications have made significant impact on the sales of the company. The company website has been ranked as one of the most available e-commerce site in the past four years according to keynote systems (www. keynotesystems. com). Technology has been a great enabler of changes in modes of business practice and models adopted by the entrepreneurs to maximize gains. The company realizes that it needs to maintain a strong database and advanced technology features in terms of data storage capacity to accommodate its growing customer ba se online.The management implemented a system that took deal out of its growing backend processing needs without compromising on the speed of customer request processing. PriceLine utilized the technology platform to provide a base for new means of marketing, revenue earning model, and communicating with existing and potential clients. The online market penetration strategy adopted by PriceLine offered huge economic benefits in terms of extensive market penetration, easy access to consumers and wide scale accessibility of products and services. Market Expansion StrategiesThe globalization of the market owing to the extensive reach of the Internet, information, and product expound accessible to consumers across physical borders translates to increased sales and revenue figures for the sellers online. They can now reach any corner of the globe to display and sell their products ensuring wider scale of operations and greater market share. This owes to the millions of people globally who now have access to the Internet and with telecommunication service providers facilitating the broadband services the quality of access has improved considerably.The online travel market demand is increasing in emerging Asian economies and most reputed travel brands are establishing their presence in these countries to tap the ample market potential. The United States market has the maximum number of users online to meet their travel demands. Online ticket bookings and travel related purchases are one of the primary contributors to e-commerce revenue. The markets of United States and Europe are more matured compared to the emerging Asian markets that hold a lot of promise for the industry in the future years.